A Featured Event At

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Produced in Association with

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This 2-day summit is an intimate forum for library directors, CEOs, and CIOs of academic, public,government, and special libraries to problem-solve, discuss, and network with colleagues. It featuresa mix of high-level presentations, expert panels, and roundtable and facilitated discussions with lotsof networking/peer engagement time.

Monday, October 27, 2014

8:00 a.m. - 8:45 a.m.


8:45 a.m. - 9:45 a.m.

JOINT KEYNOTE - Driving Our Own Destinies

Our broadcast-trained, data-driven investigative journalist, social media enthusiast, and Fortune 500 agency digital/content strategist has won a stack of awards for his branded content work in editorial and digital. He is passionate about libraries and how they impact their communities. Brendan’s certain that libraries aren’t telling their stories compellingly enough because no one understands how stories spread and sustain—and how data informs story and story informs data. Come and hear his strategies and suggestions for how libraries can truly drive their community’s destiny!

Brendan Howley
Icebox Logic
9:45 a.m. - 10:00 a.m.

COFFEE with Summit Colleagues

10:00 a.m. - 10:15 a.m.

Introductions and Approach

10:15 a.m. - 11:00 a.m.

Digital Strategies: Key Issues

Just what is a digital strategy, and how does it complement and drive your organization’s strategy? Or, as Mike asks, does your organization’s strategy drive your digital strategy?

Mike Ridley
Librarian & Instructor
University of Guelph
11:00 a.m. - 12:00 p.m.

One-on-One With Brendan Howley: The Digital World of Our Campuses, Communities & Companies

In this interactive, informal discussion with Brendan, hear about the perspectives and perceptions of our users in the increasingly immersive digital environment. Talk with Brendan about factoring their perceptions and our passions into our strategies.

Brendan Howley
Icebox Logic
12:00 p.m. - 1:15 p.m.

LUNCH with Summit Colleagues

1:15 p.m. - 2:30 p.m.

Strategy Drivers

Peter has worked with many clients in various sectors to craft and implement their strategies. Web and information architecture are key com- ponents of a digital strategy. He helps the group identify the key drivers of digital strategies and candidly discusses what his experiences with strategy design and execution have taught him— and how this may help others.

Peter Morville
Semantic Studios
2:30 p.m. - 2:45 p.m.


2:45 p.m. - 3:00 p.m.

Roundtable Discussions: What Does This Mean for Us?

3:30 p.m. - 4:15 p.m.

Strategy Challenges

Directors talk directly with directors. Speakers identify the challenges organizations in the public, academic, government and corporate sectors face in creating and implementing their digital strategies. These challenges, ranging from technological to privacy to organizational, are all very real and, in many cases, very manageable.

Corinne Hill
Library Director
Chattanooga Public Library
Susan Senese
Director, Information and Instructional Technology Services
University of Toronto Mississauga
Donna Scheeder
Library Strategies International
4:15 p.m. - 5:00 p.m.

Rapid-Fire Talks

This is a chance to individually identify your key outcomes from the day’s discussions and share these with each other.

5:00 p.m. - 6:30 p.m.


Information Today, Inc. invites all Summit registrants to a special Exhibit Hall opening reception.

Tuesday, October 28, 2014

8:00 a.m. - 9:00 a.m.


9:00 a.m. - 9:45 a.m.

JOINT KEYNOTE: Radical Transformation & Co-Created Magic!

The Participatory Museum; & Blogger, Museum 2.0 Hear this engaging story about an organization with no money which in 2 years transformed into a community-driven gathering place. Recent risk-taking activities included kids with sledgehammers, pocket museums in bathrooms, fun with flamethrowers, collaboration with homeless people, and a redefinition of its mission as primarily about community development. Grab many insights and ideas for sparking huge increases in attendance, community relevance, and financial success, as well as an incredible amount of visitor co-created magic!

Nina Simon
Executive Director
Santa Cruz Museum of Art & History
9:45 a.m. - 10:00 a.m.

COFFEE with Summit Colleagues

10:00 a.m. - 10:15 a.m.

Approach & Outstanding Issues/Questions

10:15 a.m. - 11:15 a.m.

One-on-One With Nina Simon: A Strategy for Radical Transformation

Nina talks frankly about her community engagement and influence strategy as a tool of radical transformation – and how the experience has strengthened the museum financially and as part of the community. This is a chance for Summit participants to go behind the scenes with the keynote speaker.

11:15 a.m. - 12:00 p.m.

Digital Strategy Mapping

Mapping out an organization’s digital strategy ensures that everyone knows where you are starting from and where you want to end up. The visualization and discussions in creating the map allow those involved to factor in the issues and considerations - many of which have been discussed at this Summit.

Brad Jung
EVP, Sales & Marketing
Lab Sensor Solutions
12:00 p.m. - 1:15 p.m.

LUNCH with Summit Colleagues

1:15 p.m. - 2:30 p.m.

Infoblitz: Digital Tools

Various technologies are—and will—impact libraries and people’s lives in ways we’ve never imagined. A SWAT team of digitally tooled speakers joins us from Internet Librarian to show us technologies that need to be considered as participants map their strategies.

Brian Pichman
Director of Strategic Innovation
Evolve Project
Helen B Josephine
Head of the Terman Engineering Library
Stanford University Libraries, Terman Engineering Library
David Lee King
Digital Services Director
Topeka & Shawnee County Public Library
Carson Block
Library IT Consultant
Carson Block Consulting Inc.
2:30 p.m. - 2:45 p.m.


2:45 p.m. - 4:00 p.m.

Strategy Implementation: People Make It Happen

Developing the digital strategy is just the beginning. The hard work for many libraries is influencing key stakeholders to champion, fund, and support the strategy. Ken leads off this discussion by highlighting the research into why some individuals hold more ‘”influential sway” than others. He also leads participants through an exercise to integrate their stakeholders into their strategy map and determine an approach for engaging them with the strategy.

Ken Haycock
Research Professor of Management and Organization
Marshall School of Business
University of Southern California
4:00 p.m. - 4:30 p.m.

Rapid-Fire Talks

Participants identify and share their key insights.

4:30 p.m. - 5:00 p.m.

Next Steps, Wrap-Up, & Close

7:30 p.m. - 9:00 p.m.

TUESDAY EVENING SESSION Libraries & the Internet of Things

Lee Rainie
Director, Internet, Science and Technology Research
Pew Research Center
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